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Frimet Goldberger, aka The Babka Lady, sells her delicious homemade Babkas for a living. She needed branding and a website that could keep up with her quickly growing businesses. Frimet liked vintage cupcake shop signs and wished her logo to be reminiscent of this. I illustrated her in an earthy color palette to accomplish this, as well created the logo in a circular form to evoke that old-timey feel.

I also built Frimet a beautiful and sleek e-commerce website, as well as did some product photography. It is easy for her to add products, change stock, see orders, and more. On the customer’s side, this intuitive website makes ordering their favorite Babkas as easy as 1-2-3!

View the website (and order some Babka!) at

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